Why Rhythm Digital Uses Webflow

Attract, engage and interact with your online audience

In Australia alone, there are more than 21 million actively browsing the internet. With so many people tapping into the online world, there is no surprise why businesses now share the ever-increasing need to prioritise optimising their online presence.  

Rhythm Digital chooses to use Webflow to design, collaborate and manage websites. Webflow is a tool used by developers all over the world to capture the mood, brand and feel of a business, before translating that into a visual representation on the internet.

Creating design-led websites

Webflow is coded visually, paving the way for design-led websites that are flexible, timely and easily updated. This closes the gap between web designers and web developers, ultimately leading to a more streamlined and efficient approach to creating a fully customised website for our client. What’s more, Webflow allows clients to view real-time progress of their project via a staging link – making collaboration easier than ever.

Client-facing content management system (CMS) 

The built-in content management system (CMS) allows clients to easily update, change and add to designated parts of the website. The CMS acts as a separate entity of the website, with the visual layout already coded within. Upon accessing this section of the website (with a login), clients can write new content, change existing content, and add images without worrying about changing the layout or breaking anything on the website.

The CMS is a way of creating personalised, powerful, and content-driven websites. A popular use of the CMS for Rhythm Digital clients in particular, is the creation of blog posts and insights to engage with viewers. Adding and updating blog posts increases traffic to the website and improves SEO through the inclusion of related words and phrases. The CMS also offers an uncomplicated means of adding or updating staff, managing products and creating landing pages.

Webflow doesn’t rely on other (potentially vulnerable) plugins

Unlike other web development platforms (ahem WordPress),Webflow does not require additional plugins for search engine optimisation(SEO). Rather, it gives users control over SEO markup, indexing rules, redirects and more – internally. This means that developers, designers, and marketers can optimise your SEO effectively and definitely.

Webflow’s lack of additional plugins required also means little need for maintenance plugins, including those that protect the security of your website. Creating a secure website is often the backbone of effective digital marketing, as a cyber threat or hack could mean the website goes down indefinitely. Webflow is hosted by Amazon Web Services, ensuring reliability and protection from threats, cyberattacks and even traffic surges.

Get in touch with the Rhythm Digital team to discuss the benefits of Webflow and your website development requirements by filling out the below form.

‍