How to Use Your Website to Attract New Employees

It’s 2022. We have said it before and we will say it again: creating an online presence for your business is important in not only finding customers, but also in finding valued employees. It’s where people can get a feel for your business, its reputation, culture and flair. As well as this, it’s just where people are most likely to find you; after all, Australians average 417 minutes (6hrs 57min) online each day.  

Imagine you have a job ad out and a potential employee goes to check you out online, only to find an outdated Yellow Pages listing. In today’s business environment, this might not go down as well as you’d hoped – perhaps deterring potentials from even applying for the position.

The trick to attracting employees? Presenting your organisation as a quality place to work, and then having the mechanisms in place to reach out or apply for the position. Even better? Encourage people to reach out to you before even posting the job.  

Here’s how.  

Show Off Your Past Projects

Think of the projects page on your website as an evergreen portfolio – an archive where both customers and potential employees can see the excellence you have produced in the past. This gives great insight into the level of work you have completed and lets potential employees know the standard of work you deliver.  

Introduce Your Team  

Adding a “Meet the Team” page or page section to your business website is an effective way to put a face to your business’ name, allowing potential employees to see who they’ll be working alongside. Also, introducing your current employees through the website shows potential employees that you are proud of the people working in the team – that you value their contribution.  

Give Potential Employees an Opportunity to Contact You  

Giving potential employees a way to reach out to you is an important step in encouraging new employees, making the process easy and accessible. This can be done via a general contact page, or through a dedicated Careers page with a form embedded. Showcasing a careers page on your website that displays your current available positions is a great way to get further value from your Seek advertisements, too.  

Identify Your Vision and Values – Your ‘Why’

Your business website is a wonderful opportunity to show the values you work by, giving good indication to your company culture and ambitions. Outlining your ‘why’ also allows potential employees to align their support with your vision, as they believe in the future of your business as well. An added bonus – you’ll cut the dead weight of people who don’t resonate with your values.  

Define Your Company Culture  

Your company culture is the shared attitudes, actions and standards that make up your team’s working environment. It makes sense that potential employees want to work in an environment that they resonate with, so show off your company culture through your website and attract likeminded people.  

Be Active on Social Media  

Social media is a great tool to allow people to get to know your organisation – your work, employees, and how you interact with the community. Social media offers an opportunity to participate in conversations close to your business, network with people who may not be from where your business is based. You might even be able to encourage people to move to your location for work – the lifestyle, business values, team and community engagement are important here.  

Finding likeminded employees who share your values can be difficult – especially in a time where so many businesses are looking for new employees. There are, however, ways in which you can attract people to the business through your online platforms. If you would like to discuss levelling up your website to attract new talent, give the Rhythm Digital team a call today!

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