Blogs – What They Are & Why They Work

What is a blog?

A blog is a page on websites that is updated by the owner and contains information about the business or related industry. Blogs can be used in different ways, depending on the business. For example, Rhythm Digital uses our blog to update readers on things happening in the digital marketing industry, information pieces, and news from within our business.

“Blog” is sometimes considered a bit of an outdated tech term, but these types of posts can entail news and insights, business updates, insight posts, recipes, or interest pieces. It can be a great way to update viewers on internal business happenings, changes, achievements, and it is also a great way to connect with your audience.

Why should you use a blog on your website?

As of February 2022, people of Australia spent an average of 6 hours and 13 minutes online each day. There has never been a better time for businesses to include blogging in their marketing strategy - not only does it improve SEO and drive website traffic, but it also helps build trust with both existing and potential customers.

In this article, we will highlight just five of the many benefits of blogging for your business.

Blogs drive traffic to your website

Raise a hand if you would like to build traffic to your website? Yep, us too.

When you create a blog post on your website, you are creating one more indexed page, meaning one more opportunity for Google to show your business on the search engine results page.

Think about it like this: you want your website to be noticed by as many people as possible, creating more traffic, which could mean more leads. But how do people reach your website? They could type in the name, but that means you are already on their radar – they are not a new lead.

When you create more indexed pages on your website, you are giving your business more opportunities to be noticed and rewarded by Google – putting your business higher on the search engine and therefore being noticed by new people.

You can use your blogs for your social media as well

Blogging can also be a great tool for helping you get discovered on social media (and vice versa). When you create a blog, you’re also creating content that you or others can share to social media, helping you reach an audience you may not have been exposed to before.

You can think of your blog posts as a content repository. Instead of creating new content each time you post on social media, you could post your articles instead.

According to Global Statistics, as of February 2022, approximately 82.7% of Australians use social media. Apart from the sheer amount of people you could reach with your social media, it’s a great way to inform your customers and build trust.

Helps you to convert website traffic into leads

Having extra traffic visiting your site through your blog means you have more opportunities to convert that website traffic to leads. When you create a great blog post, just a strong lead-generating call-to-action to the post.

Often these calls to action are discounts, trials, or other content assets, however it could be as simple as asking to viewers to send and enquiry to find out more about your service/offering. This is how you can convert your website traffic into leads. Easily.

It helps with backlinks to your website

Backlinks (also known as inbound links) are one of the factors that the Google algorithm considers when ranking a site on its search engine. Backlinks are also, however, one of the most challenging parts of SEO.

Backlinks occur when another business website mentions your website in one of their pages through a clickable link. This signals to Google that your website/business is trustworthy and could be a leader in your industry, thus ranking it higher.

When you create an article or blog that could not only be useful to your customers but also other businesses, it’s easier to gain these relevant links.

Blogs are the gift that keeps on giving

Blog posts continue to drive traffic to your site for weeks, months, even years after the post is published. It’s like this: you publish a new story on Monday and it has 15 views by Wednesday. You may get another 40 views and 3 leads by Thursday after posting it on social media. So far, your blog post has gained 150 views and 3 leads.

Since that post is now ranking, the post will continue to generate traffic for months and years into the future.

According to Hubspot, more than half of the traffic generated on the Hubspot blog comes from posts published in previous months. The more evergreen posts (SEO content that is continually relevant, staying ‘fresh’ for viewers over a longer period of time) you write, the more likely you are to be see benefits from blogging through your website.

Are you ready to be set up for success? Call the Rhythm Digital team today to see how we could help you start and maintain your website blog.

‍

‍