Always-on marketing, or AOM, is a term used to describe marketing that is 'pulled' by the customer, rather than 'pushed' by you. Examples of 'push marketing' include letterbox drops, TV or prints ads - getting things out to the biggest audience and hoping something sticks.
Examples of always-on marketing include having your business listed on Google or having a Facebook page. Back in the day, the main AOM marketing tool used by businesses was Yellow Pages.
These days, video content is a powerful and versatile tool for AOM. Think of it as your permanent salesperson (that never sleeps!) that can be utilised:
- in quotes and e-mail campaigns to give potential clients another reason to choose you over the competition
- on your website to improve SEO and get you ranking higher in Google searches
- in e-mail signatures to showcase what you do to those unfamiliar with your business
- on social media to increase followers and engagement
Marketing is often the last thing on a business owner's to-do list, so having marketing tools in place that are doing the work for you 24/7 is a no-brainer.
If you want to know more about always-on marketing, and how we can help with getting these tools set up for your business, don't hesitate to get in touch.
